Michael Jackson announces plans for a series of concerts at London's O2 Arena (March 5, 2009) Getty ImagesAccess Hollywood

LOS ANGELES, Calif. -- The public memorial for Michael Jackson will take place on Tuesday, July 7, 2009, in Los Angeles, Access Hollywood has learned.

The "private and public memorial" will be held at the Staples Center in downtown LA at 10 AM, AEG Live president Randy Phillips told NBC News.

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Phillips said all of the details would be finalized when he meets with the Jackson family Thursday afternoon.

"Everything is in preliminary stages except the place and time," Phillips told NBC.

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AEG Live is the organization which was behind Jackson's planned 50-show stint in London.

Should capacity be reached for the nearly 20,000-seat stadium, Phillips said the overflow crowd will be able to watch the memorial on large screens at nearby Nokia Plaza.

Despite reports that the public ceremony will be a funeral, a source close to the situation previously told Access Hollywood executive producer Rob Silverstein it will actually be a memorial to the King of Pop, who died last week at the age of 50.